Natura Wins Governor's Conference Innovation Award

A Natural Win: Land of Natura Honored with 2026 Governor’s Tourism Award

We have some "naturally" big news to share!

Land of Natura is incredibly proud to announce that we have been honored at the 2026 Governor’s Tourism Awards. This prestigious recognition, presented during the Wisconsin Governor’s Conference on Tourism, celebrates the individuals and organizations that make Wisconsin a premier travel destination—and we are thrilled to bring this win home to Wisconsin Dells.

Since we first opened, our mission has been to provide a different kind of Dells experience. We wanted to emphasis that "Waterpark Capital of the World" could also mean "Sustainable Capital of the World." This award serves as a beautiful validation of that vision. Whether it’s the crystal-clear, chemical-free waters of Lake Wisconsin Dells—the world's largest naturally filtered man-made lake—or the miles of hiking trails that wind through our 150-acre sanctuary, this honor belongs to the land itself and the community that supports it.

Why This Award Matters The Governor’s Tourism Awards highlight innovation and stewardship. For Land of Natura, this means being recognized for our commitment to "natural immersion." While we love the thrill of America’s largest inflatable waterpark, we are equally dedicated to preserving the sandstone cliffs and native flora that make our region iconic. This award belongs to our hardworking staff, our visionary partners, and, most importantly, you—our guests. Every time you choose a day of snorkeling and sunbathing on our private beach over a traditional chlorinated pool, you are voting for a greener, more sustainable future for Wisconsin tourism.

Come Celebrate With Us! There’s no better way to celebrate this achievement than by getting back to nature. We invite you to join us this season to see exactly what makes our award-winning park so special.

Thank you, Wisconsin, for this incredible honor. See you at the lake!